Want to make a difference to women and youth in need by leading our campaign in your community? Here's what's required to become a Community Lead.
1. Arrange for public drop-off locations for purse and backpack donations.
Establish one to three locations in your community. Ask local businesses, such as florist and clothing shops, and yoga and fitness studios. Drop-offs at your home and private residences are not permitted..
- Think of places you frequent and where you know business owners in the community and ask them to place a drop-off collection box in a highly visible spot in their location.
- Provide the Donation Guidelines flyer for display, and advise the owner/staff to ensure the campaign is promoted to customers and guidelines for acceptable donations are followed.
- Arrange for regular collections of the donations and maintain contact to gauge if the location is being used. Collected purses must be stored in another location from September 1 through to December 1.
- Provide your contact information so you can answer questions from customers and donors if needed.
2. Provide the drop-off location(s) with a collection box.
- Provide a decorated large cardboard box, plastic (Rubbermaid type) bin or basket that is clearly labelled Fill a Purse for a Sister Campaign.
- Line the collection box with a clear plastic bag for purses to be gathered easily.
3. Spread the word and host a purse party with your network.
- Talk to your friends, family, co-workers and network about the campaign — share your passion for the cause and ask them to fill one, two or more purses according to their ability.
- Organize or encourage your network of connections to host a purse theme party to collect donations. A virtual party using a social platform like Zoom works, too.
4. Regularly use social media, including community Facebook groups, and distribute official flyers provided by the campaign for promotion.
- On Instagram, please tag @fillapurseforasistercampaign. On Facebook, please tag https://www.facebook.com/Fill-A-Purse-For-A-Sister-Campaign-1376469622377185/
- On all posts, use the hashtag #fillapurseforasistercampaign and tag @angelfreedman
- You can communicate via our contact page on our website.
- Respond to inquiries from your community within a reasonable timeframe.
- All media inquiries and requests for interviews should be directed to campaign communications manager Debora Kelly at This email address is being protected from spambots. You need JavaScript enabled to view it.
5. Contact women's shelters or social services agencies in your community to confirm they would welcome donations of purses and/or backpacks.
- First, please contact Angel for existing recipient locations. If you need assistance finding a women's shelter or social service please reach out to Angel.
- Be sure to take photos (with permission) when the drop-off occurs to share on social media and our website.
